Senior Trade Marketing Manager in West Midlands

We are partnering with a well-established consumer-focused business to recruit an experienced Senior Trade Marketing Manager. This role will take ownership of retail marketing activation across multiple channels, delivering commercially focused campaigns that drive both brand awareness and sales performance.

The successful candidate will manage campaigns end-to-end, from forecasting and budget planning through to creative briefing, execution, optimisation, and performance reporting. Working closely with sales, ecommerce, and marketing stakeholders, you will help shape activation plans, improve processes, and maximise return on investment.

Key responsibilities:

• Manage and optimise retail marketing spend and campaign performance.
• Lead integrated campaigns across retail and digital channels.
• Develop reporting and ROI measurement frameworks.
• Partner with commercial teams to align marketing activity with sales objectives.
• Support product launches and ongoing promotional activity.
• Identify opportunities to improve processes, testing, and campaign effectiveness.

This is an excellent opportunity to join a growing business where you'll have real influence over marketing performance and commercial outcomes.

• Strong sales & marketing background with sound knowledge of retail marketing and ecommerce

• Hands-on knowledge of PPC, AMS, and paid social campaigns.

• Experience managing significant marketing budgets and performance KPIs.

• Strong project management, communication, and stakeholder management skills.

• Commercially minded with a data-driven approach to decision-making.

• Excellent salary depending on experience
• Annual bonus scheme
• Private healthcare
• 25 days holiday