Paid Social & PPC Specialist in Staffordshire

This business has been going from strength to strength and with exciting plans for the future, now is a great time to be joining!

You will get the opportunity to work within a great digital marketing team, across some well known Highstreet brands, with lots of support and development!

As the PPC & Paid Social Specialist, you'll be working on 2 key brands for the business, with responsibility for acquiring and driving new visitors to the websites.

Day to day you'll be responsible for:

• Manage PPC across Google and Microsoft including Search and Pmax campaigns across each website
• Look for continuous improvement opportunities in all campaigns as well as creating, testing, and optimizing new campaigns to required ROAS targets.
• Manage PPC monthly budgets and campaign spend to agreed targets
• Manage the paid social advertising program primarily via Meta including campaigns and retargeting automations
• Create paid social advertising campaigns consistent with the broader marketing activity calendar and strategic plan
• Daily analysis of performance data to ensure all campaigns are performing to plan and to budget
• Work with the SEO team to improve organic search rankings and visibility
• Research key competitors performance marketing activity
• Focus on ROI, measuring and maximising return for all marcomms activities

In order to be considered for the role of PPC & Paid Social Specialsit you must be able to demonstrate you:

• Have experience in managing and building out PPC campaigns across Google
• Have experience of managing paid social campaigns ideally with the Meta ad platforms
• Are proficient in Microsoft Excel, including formulas, lookups, and data validation
• Have good experience of using Google Analytics and other analytical packages like SEMrush, Ahrefs, or Moz
• Are familiar with SEO best practices and tools

Salary on offer for the role is £30-40k along with other great benefits, such as free parking, annual bonus, discount across products and lots of annual leave every year!

If you're interested, please send through your CV ASAP!