Head of Marketing in Midlands

Confidential Opportunity | UK Retail Business

We’re working with an established and highly successful retail business to recruit an experienced Head of Marketing to play a key role in the next stage of its UK growth and development.

With a significant UK presence, an established store network and ambitious plans for continued expansion, this is an exciting opportunity to join a business with strong foundations, an international footprint and a clear appetite to do things differently.

This is a broad, commercially focused marketing leadership role, offering the opportunity to shape and evolve the marketing strategy, strengthen brand awareness and ensure the business continues to stand out in a competitive retail market.

The business has reached an important point in its journey and is looking for someone who can bring fresh thinking, challenge established approaches and find new ways to engage customers. The focus is on building a stronger brand presence, communicating the value proposition effectively and ensuring marketing activity delivers both long-term brand impact and commercial results.

You'll have the freedom to bring ideas to the table, influence the direction of the marketing function and take ownership of how the brand shows up in the UK market.

Key Responsibilities

• Develop and deliver the UK marketing strategy, aligning brand activity with wider business objectives and commercial priorities.

• Lead the evolution of the brand, building awareness, consideration and customer engagement.

• Develop creative, integrated campaigns that cut through the noise and give customers a compelling reason to choose the brand.

• Oversee the planning and delivery of multi-channel marketing activity, spanning traditional, digital, social, PR and in-store channels.

• Identify opportunities to bring fresh thinking to the marketing mix, exploring new channels, approaches and ways of reaching customers.

• Manage agency relationships and ensure external partners are delivering effective, impactful work.

• Take ownership of marketing budgets, ensuring investment is allocated effectively and activity is measured against clear objectives.

• Lead, develop and inspire the existing marketing team, encouraging collaboration, creativity and new ideas.

• Work cross-functionally with wider commercial, retail and operational teams to ensure marketing activity supports the overall customer experience.

We're looking for a commercially minded marketing leader who combines strategic thinking with the ability to roll up their sleeves and make things happen.

You'll ideally bring:

• Experience in a senior marketing role within a retail, consumer, fashion or commercially focused business.

• A strong understanding of brand marketing and how to build awareness and consideration in a competitive marketplace.

• Experience developing and delivering integrated marketing campaigns across multiple channels.

• The ability to think strategically while remaining close enough to the detail to ensure effective execution.

• A creative mindset, with the confidence to challenge convention and bring new ideas and perspectives.

• Strong commercial awareness and the ability to understand the relationship between brand investment, customer behaviour and business performance.

• Experience managing agencies, budgets and internal teams.

• The ability to influence and build relationships with stakeholders at all levels, including within an international business.

• A collaborative and diplomatic approach, with the confidence to lead change and bring people along with you.

• £75-85k depending on experience
• Role is based on-site