Want More Info?
If you would like to chat through this particular role or have any questions before you apply, feel free to give us a bell...
Talk to...
We are delighted to be working exclusively with a well-established international retail business at a pivotal stage of its UK growth to recruit a new Digital Marketing Specialist into its team.
With a growing UK store portfolio and ambitious plans, the business is investing in its marketing capability and looking to strengthen its digital presence as it builds brand awareness and market share across the UK.
This is a hands-on role offering the opportunity to take ownership of digital marketing activity across paid, owned and organic channels, helping to shape and deliver the digital strategy alongside the Head of Marketing.
Working collaboratively with marketing, e-commerce, design and buying teams, you'll be responsible for delivering engaging, performance-led campaigns that drive brand awareness, customer acquisition, website traffic and sales, both online and in-store.
It's an ideal opportunity for someone who enjoys working in a fast-paced, entrepreneurial environment, where they can take ownership, bring fresh ideas and make a tangible commercial impact.
Support the Head of Marketing in developing and delivering the UK digital marketing strategy, identifying opportunities to grow brand awareness, engagement and sales.
Lead the planning, delivery and optimisation of digital campaigns across paid, owned and organic channels.
Manage relationships with external agencies, overseeing PPC activity and challenging performance recommendations to ensure budgets deliver maximum return.
Take ownership of paid social activity, including campaign planning, content development and performance optimisation.
Work closely with the in-house design team and digital resources to develop engaging creative assets, including video, static and other digital content.
Collaborate with the e-commerce team to ensure digital activity supports online trading priorities, product launches and the wider customer journey.
Monitor campaign performance through analytics and reporting tools, providing insight and recommendations to improve effectiveness and ROI.
Coordinate and provide day-to-day guidance to a junior digital resource, helping to manage priorities and deliver activity effectively.
Work cross-functionally to ensure digital marketing is integrated into wider commercial and marketing plans.
We're looking for a digitally savvy marketer with a strong blend of creative thinking and commercial awareness. You'll be comfortable rolling up your sleeves and delivering activity yourself, as well as managing external agency relationships and working collaboratively with internal teams.
Ideally, you'll bring:
Experience in a digital marketing role, ideally within retail, e-commerce or a consumer-focused B2C business.
A strong understanding of digital marketing channels, including PPC, paid social, organic social, email marketing and CRM.
Experience managing external agencies and working with cross-functional teams.
Hands-on knowledge of Google Ads and Meta Ads, ideally including Google Shopping and Advantage+ campaigns.
Experience using analytics and reporting tools, such as Google Analytics.
An understanding of e-commerce, online trading and how digital marketing activity translates into commercial performance.
Creative flair and an ability to develop ideas and engaging content across digital platforms.
Strong communication, organisation and project management skills.
You'll be proactive, commercially minded and comfortable working in an evolving business where priorities can move quickly. Most importantly, you'll enjoy having the autonomy to make things happen and the opportunity to influence how a growing brand approaches digital marketing.
If you would like to chat through this particular role or have any questions before you apply, feel free to give us a bell...