Head of Digital in West Midlands

A results-driven Digital Marketing specialist with strong ecommerce expertise, experienced in leading Magento and WooCommerce to Shopify migrations while ensuring seamless performance across shopping feeds and paid channels. They developed a bespoke traffic uplift tool that drove 113% ecommerce revenue growth, without increasing budget and currently manage 9,000+ SKUs, delivering 18% year-on-year online revenue growth. They regularly partner with C-suite stakeholders to align marketing strategy with business goals and are known for driving performance through continuous testing, optimisation and a strong ROI-focused approach. Skilled across Google Ads, Analytics, Tag Manager, Shopify, Amazon Ads, Mailchimp, Unbounce, SEOmonitor, and Zapier.